Privacy policy

Last updated: 04/05/2026

Smashed It Games LTD (“we”, “us”, “our”) operates under the trademark Smashed It. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or purchase our products.

Who We Are:

Company Name: Smashed It Games LTD

Brand/Trademark: Smashed It

Contact Email: Chloe.franks@smasheditgames.com

We are the data controller responsible for your personal data.

What Information We Collect

We may collect and process the following data:

Personal Information
Name
Email address
Billing and shipping address
Phone number (if provided)

Order Information:

Purchase details
Payment information (processed securely via third-party providers – we do not store full payment details)

Technical Data:

IP address
Browser type and device information
Website usage data (via cookies and analytics tools)

How We Use Your Information

We use your personal data to:

Process and fulfil your orders
Communicate with you about your order
Provide customer support
Improve our website and services
Send marketing emails (only if you opt in)
Comply with legal obligations

Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract – to process and deliver your order
Legal obligation– for tax and accounting purposes
Legitimate interests – to improve our business and prevent fraud
Consent – for marketing communications

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Sharing Your Information

We only share your data where necessary, including with:

Payment processors (e.g. Shopify Payments, PayPal, Stripe)
Delivery companies (e.g. Royal Mail, couriers)
Website and analytics providers (e.g. Shopify, Google Analytics)

All third parties are required to handle your data securely and in compliance with UK law.

International Transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

Data Retention

We retain your personal data only as long as necessary:

Order data: typically 6 years for legal and tax purposes

Marketing data: until you unsubscribe

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Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise your rights, contact us at: chloe.franks@smasheditgames.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

We use cookies to:

Improve website functionality
Analyse traffic
Support marketing efforts

You can manage or disable cookies through your browser settings.

Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

If you have any questions about this Privacy Policy or your data, please contact:

Smashed It Games LTD

Email: Chloe.franks@smasheditgames.com

This policy is designed to comply with UK data protection law and does not affect your statutory rights.